Join the AUthor Sherpa program

Choose Your Adventure!


Ready to Elevate Your Author Business? The Author Sherpa Program Guides You to Success—Step by Step!

Introducing the Author Sherpa Program: Your Guide to Marketing and Business Success!

The Author Sherpa Program is a unique, done-with-you solution designed to help authors like you navigate the complexities of marketing, audience growth, and business development. With a combination of group coaching and 1-to-1 personalized coaching, you’ll receive the expert guidance, support, and tools you need to elevate your author brand and grow a successful business.

Gain exponential success with the coach author speaker trifecta!

When You Join, You Will:

Become the Go-To Expert: Elevate your brand and authority.

Attract Premium Clients: Create offers that resonate and convert.

Gain Massive Visibility: Leverage speaking and authorship to boost your profile.

Grow Your Business: Achieve sustainable growth with clear strategies and support.

Our features

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Group Coaching Sessions:


Join an intimate community of like-minded authors where you’ll learn proven marketing strategies, share ideas, and gain support. Group coaching helps you stay accountable, inspired, and motivated to reach your goals.

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1-to-1 Coaching Sessions:


Get personalized, tailored advice and support to address your specific challenges and goals. Whether you need help refining your brand, launching your book, or planning a marketing campaign, you’ll receive expert guidance every step of the way.

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Strategic Marketing Plans:


You’ll develop a clear, actionable marketing plan designed to grow your audience, attract readers, and increase book sales. Learn how to create impactful content, leverage social media, and use email marketing to build relationships with your readers.

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Audience Growth Strategies:


Discover how to find and engage your ideal readers. Learn how to build a loyal fanbase that not only reads your books but becomes advocates for your brand.

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Brand Development:


Create a cohesive author brand that resonates with your audience and sets you apart from the competition. We’ll help you develop a strong online presence and messaging that attracts readers and keeps them coming back for more.

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Business Growth Guidance:


Go beyond just selling books—learn how to turn your writing career into a thriving business. From leveraging speaking opportunities to building partnerships, we’ll show you how to diversify your revenue streams and scale your author business.

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  • Coaching: Develop personalized strategies that empower you to attract high-ticket clients and grow your business.

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  • Authorship: Publish a powerful book that establishes your authority and opens doors to new opportunities.

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  • Speaking: Master the art of delivering captivating talks that build credibility and turn audiences into clients.

Our Pricing

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weekly 1 hour sessions on Zoom

12 Months of Group Coaching

  • Accountability

  • Goal Setting

  • Planning

  • Community

  • Masterminds

  • Guest Speakers

  • Special Training

$1111

weekly 1 hour sessions on Zoom

6 Months of 1:1 Strategy Sessions

  • Everything you get with the Group Coaching (12 months)

  • Turn Your Vision Into Reality

  • Marketing Strategy

  • Tailored Plan

  • Tech Training

  • Crafting Sales Funnel

  • Implementation Sessions

$2222

Why Us?


we’re more than just consultants—we’re your partners in success. We combine years of experience in marketing, business growth, and coaching to offer personalized, results-driven solutions tailored to your unique needs. Whether you're looking to elevate your brand, publish a book, or streamline your business, we provide the tools, strategies, and hands-on support to help you thrive.

When you work with us, you're not just getting a service—you’re gaining a partner committed to your success.

Here’s why working with us makes the difference:

  • Proven Expertise: With decades of experience across multiple industries, we bring a wealth of knowledge to help you achieve your goals.

  • Tailored Strategies: No cookie-cutter solutions here. We develop customized plans that align with your vision, values, and target audience.

  • Hands-On Support: From coaching to implementation, we guide you every step of the way, ensuring clarity, confidence, and real results.

  • Client-Centric Approach: Your success is our priority. We listen, adapt, and provide win-win solutions that drive long-term growth.

Latara Dragoo


Latara Dragoo is a Digital Marketing Strategist with over 20 years of experience in marketing and graphic design. Specializing in sales funnel design, social media optimization, and event launches, Latara helps authors and coaches create strong online presences to attract their ideal clients. She simplifies the tech and digital marketing landscape, offering tailored solutions that allow clients to focus on their expertise without the overwhelm. Latara’s goal is to bring her clients’ visions to life and help them thrive in today’s digital world.

Alice Pallum


Alice Pallum is a business coach and consultant with over 20 years of experience, specializing in goal-setting, time navigation, and business growth. With a background in corporate leadership at American Express, Alice launched AMP Business Coaching & Consulting to help small business owners create actionable plans and navigate their path to success. Alice’s approach provides practical, tailored solutions that empower her clients to achieve their goals with clarity and confidence.

Hear From Our Clients

I have helped them get their books to the finish line,

and I can do it for you too!

With Latara in my corner, I feel like I can do anything!

Marya Diamond

Financial Specialist

Author of

Financial Fitness

When it comes to social media marketing, Latara is my secret weapon

Eric Lofholm

International Sales Coach

Author of

Sales Mountain, 77 Sales Scripts & More

Even though I had a lot of things going on in my life, [Latara] helped me get to the finish line with my book!

Teresa Daniels

Realtor

Author of

21 Ways To Sell Your Home For The Highest Price

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